How to open a cheap clothing store

An inexpensive clothing store can be very profitable. However, do not forget that this business has a number of features that must be taken into account at the start of the project. You can come up with your own concept or buy a ready-made franchise. If the work is organized correctly, the investment will pay off quickly, and after a year of work, your company will begin to generate income.

You will need

• - premises;

• - shop equipment;

• - stock of goods;

• - cash registers;

• - anti-theft equipment.

Instruction manual

1

Choose the concept of the future store. You can only trade in women's or children's clothing or open a large family center where items for men, women and children, including adolescents and infants, will be presented.

2

Think about whether it would be more convenient to buy a ready-made franchise. There are many offers on the market from various companies, both Russian and foreign. When you purchase a franchise, you will be relieved of worries with a definition of the concept, selection of assortment and advertising campaign. However, you will have to pay royalties. In addition, you must fulfill all the requirements of the franchisor regarding the size of the future store, its location, the number of sellers and the volume of purchases.

3

Find the right store space. The best option for trading in cheap clothes is spacious retail space in the popular shopping center. Do not claim expensive places on the first and second floors. A store with low prices can be located on less convenient, but cheaper areas on the upper floors or in the basement. Some shopping centers are ready to make concessions to retailers who agree to take less popular trading places.

4

A cheap clothing store does not need a conceptual repair. Cleanliness and convenience are your motto. Paint the walls and ceiling in bright colors and lay a non-slip coating on the floor. Provide good lighting - choose lamps that give a pleasant warm light. Decorate your windows with large, bright posters - they will serve as an advertisement that draws attention to your store.

5

Get trading equipment. You will need simple hangers and rails, as well as racks, shelves and wire baskets. If you decide to purchase mannequins, make sure that the clothes on them change as often as possible. Equip numerous fitting rooms.

6

Buy a product. Large, cheap clothing stores shop twice a year. If such a schedule does not suit you, agree on smaller and more frequent deliveries. You can have one large supplier and several smaller ones for emergency transportation of necessary goods.

7

Form the assortment correctly. The best choice is basic models diluted with fashionable novelties. It sells casual men's and women's clothing, knitwear, jeans, inexpensive underwear and a children's assortment. The most difficult thing to sell shoes. Leave it to specialty stores and focus on clothing and accessories.

8

Hire sellers. Inexpensive stores need a large staff. Your task is to increase the turnover, because it is from him, and not from the margin, that your earnings depend. Sellers should actively sell goods - offer to make sets, advertise new products.

9

Keep things safe. Mark them with special stickers and anti-theft tags. Install a magnetic gate at the entrance to the store. Instead of security cameras, you can hang their imitations and an advertisement warning buyers that the store is under constant surveillance.

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