How to open a car shop

The growing traffic jams on the roads of even small cities indicates only one thing: the number of car owners is increasing every year. That is why the need for affordable consumables for servicing machines is growing proportionally. The opening of a specialized car shop can be a great start for business development in this area.

You will need

• - premises;

• - money.

Instruction manual

1

Choose a room for the store. Look for proximity to other similar outlets, such as parts departments. It is not necessary to choose a passage for a car shop: it is better to focus on the availability of a point for motorists and the availability of parking nearby. It is equally effective to open a similar store on the highways or out of the city.

2

Find suppliers of car oils. In this case, it is advisable to either work with large wholesalers, or go directly to manufacturers or dealers of individual brands. As a rule, most car owners are well versed in oils, so you need to create the most complete assortment. The markup on motor oils can be up to 70%, however, you must constantly monitor prices. Too much difference in cost compared to competitors will be sure to be noticed by buyers.

3

Enter the oil change service. To promote your store, you can even make it free for customers who have bought goods from you. In addition, you can offer several categories of related products, for example, oil filters, candles. It is advisable to expand the range of products and due to gear oils.

4

Consider a strategy for promoting your store. Today, competition in this sector is quite high. In addition, a certain proportion of cars is serviced in dealerships where oil change is already included in the regular maintenance package. That is why the success of your store depends on effective advertising and sales promotion. Post information about the store in directories, publish advertisements in automotive periodicals, arrange joint promotions with car repair shops and service stations.

how to increase auto sales