How to attract customers to the online store

The income of the owner of the online store directly depends on the number of customers. For a business to be successful, it is necessary not only to attract as many potential buyers to the site as possible, but also to convince them to place an order.

Instruction manual

1

Provide easy navigation on the site. Each visitor should easily find what he needs, and not wonder where he can find contact information or information about payment and delivery. Try not to overload it with animation so that all pages load easily and quickly even at low Internet speeds.

2

Divide the products into groups and enter a search system. The buyer is unlikely to want to view dozens of pages when he needs a certain thing. Make it so that to find a product and make an order was as simple as possible even for those who had never before bought anything in online stores.

3

Provide website visitors with complete information about your online store. It is especially important to make a quality description of each product and product group as a whole, to talk about the features of payment and delivery, as well as to allow visitors to ask questions and leave feedback. This will make your online store more attractive in the eyes of customers.

4

Be sure to accompany the product description with quality photographs. Very few potential buyers decide to place an order without first seeing what they are buying. It is advisable to photograph some products not from one but from several angles. This is especially true for shoes, clothes, bags, etc.

5

List several means of communication with the employees of the online store. Not all people are ready to wait until they are answered on the forum or sent an email. Indicate the phone, ISQ, Skype or other means of communication: let the client choose the option convenient for him.

6

Advertise your online store in blogs, social networks, etc. It makes no sense to buy an advertising space in magazines and newspapers: this is just a waste of money.

7

Fill the site with quality articles and texts (in particular, product descriptions) that will help you promote your online store in search engines for the right queries. Proper search engine optimization is a guarantee that the number of visitors will gradually grow.