How to name a lingerie store

Are you planning to open a lingerie store? At the very first stage, come up with an interesting name for it. A good name will help you choose the design and assortment of a future boutique.

Instruction manual

1

The process of selecting a good name for the store can take a lot of time. Brainstorm with partners or household members. Write all the interesting names in a separate notebook. Celebrate the ones you especially liked. Let this list be always at hand - an interesting idea may come to mind at the most unexpected moment.

2

Women’s names (Maria, Anna, Margarita), names of flowers (lily, orchid, mimosa), just beautiful words (whim, illusion, silhouette) are often used for names of linen stores. However, all these names do not carry any meaning - they can be carried by perfumery stores, women's clothing, beauty salons and other institutions that are not related to underwear. If you want to write something similar on the sign, think over more original phrases - for example, "Night Violet" or "Lily of the Valleys".

3

If you plan to sell an exclusively feminine assortment, consider names like "Hen Night", "Ladies Caprice", "Ladies' Gadgets" or "Women's Secrets." The interior of the store under such a sign should be designed in warm colors, and the range can include many additional accessories such as sachets, perfumes and other cute little things. The boutique, called "Ladies' Confectionery", "Cousin" or "Boudoir" can be decorated in retro style - dark wood, colored wallpaper on the walls, massive antique counters.

4

It’s a good idea to beat in the title the materials from which the linen or the name of the toilet articles is made. Listen carefully to the sound of the word and associate it with the products you plan to sell. For example, the "Openwork" or "Lace" boutique hints that it offers elegant fancy lingerie. Silk and Velvet stores can sell expensive home clothes, while the Pajamas department sells cotton day and nightwear.

5

Be careful with erotic and sexual motivation. “Salon Kitty”, “Emmanuelle”, “Magdalene”, “Empire of passion” - men like these names, however, male buyers are a minority in lingerie salons. If you offer a classic assortment, look for the name without unnecessary associations.

6

The name should sound soft, feminine. Choosing it, pay attention to the words, including the letters "w", "w", "m", "l". Avoid the abundance of growling sounds, the letters "s", "h", "z" - they sound too harsh and look ugly on the sign.

7

Humorous names like "Trussar" or "Salon pantalon" are not suitable for a women's store. Not a very good idea - inscriptions in foreign languages ​​and a combination of Cyrillic and Latin letters in one word. Refrain from distorted words like "Openwork", "CapriS" or "Beltual" - they look too pretentious and old-fashioned.

8

The choice of the future name depends on what product you plan to sell and, of course, on the target audience. Imagine a future client. How old is she? Where does she work or study? Where does she dress, what colors does she prefer? Answering these questions, you will draw an approximate portrait of the average customer. Assessing the future name, focus on its taste. Women who prefer the names "Cutie" or "Vorozheya" are unlikely to be regular customers of the salon "Subtle Matter" or "Transparent Hint."

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