How to promote a new store
Video: How to EFFECTIVELY Promote Your Business in 2020 2024, July
Today, there are a huge number of chain stores on the Internet that create fairly healthy competition in the virtual sales market. The number of stores is growing daily, so even old online stores are finding it increasingly difficult to retain a visitor. Even more difficult for beginners, for whom any visitor is important as air. Are there any ways to properly promote an online store?
Instruction manual
1
In terms of the development of your network enterprise, provide a section for promoting the store in search engines. Without this promotion, customers can wait for years. It does not matter that you have low prices and a wide range of products, because no one can ever find out about this.
2
Understand the difference between the promotion of an online store and the promotion of a regular (non-selling) site. In both cases, the steps may be similar, but the principles will be different. The main differences are that your store needs not just any visitor, but one that subsequently becomes a buyer of your goods or services. Thus, promotion methods should be “tailored” for the target client, which will require more painstaking and complex work to optimize the store’s website, configure the source code, layout, fill the resource with content.
3
Start promoting your store across a wide range of end products. This method is good for new online stores that do not have wide popularity. In order for the store to rise upward in the search engines for the most popular queries, it must gain credibility, have an adequate audience, be discussed in forums, etc. To assess the credibility of the project, use such technical indicators as the “Topical Citation Index” (TIC) and PR (PageRank).
4
Use the second store promotion method: according to the list of goods, according to low-frequency and mid-frequency queries. This method is suitable for resources that have some fame and weight indicators TIC and PR. It also requires some minimal but constant number of customers and a relatively long lifespan of the enterprise in the network.
5
If your online store has already gained strength, but you plan to expand the number of customers and turnover, use the promotion for high-frequency queries. Using this method will require complete configuration of the store’s website from the main to its deepest page.
6
When choosing a specific method, keep in mind that it is not recommended to use the promotion of a completely new online store on the second or third principle. This may require a significant budget for work and outdoor advertising. In addition, having received high rates on some search engines, the site may fall under the filter or even a “ban” in the search engine, from which it will need to be removed in a special way, incurring new costs.
