How to promote an advertising agency

Firms that create all kinds of advertising also need to be promoted. After all, customers and transactions do not appear by themselves. To receive orders, it is not enough just to post an announcement about the opening. Yes, and competition in this market is growing every day. Therefore, advertising is also needed for those who create it.

You will need

• - logo;

• - website;

• - sales department;

• - potfolio.

Instruction manual

1

Increase brand awareness. To do this, create several different kinds of advertisements with one logo. Of course, you first need to carefully consider the idea so that you do not change the concept later. Place the logo on office supplies and souvenirs. If a person constantly has your advertisement in front of his eyes, he will remember your company well. And when the time comes to choose an agency, he will surely turn to you.

2

Create your own website. Promote it regularly in search engines. Place the site link on the most popular resources in your area.

3

Form a sales department. Only masters of their craft should work in it. Control their work. About half the work day, managers must make calls. In the afternoon, you need to send out (by prior arrangement) commercial offers and hold meetings. The more calls made in a day, the better. Even if not a single transaction is concluded, the person learns about the existence of the agency.

4

During the holidays, do newsletters to all your email addresses and phone numbers. You should regularly remind yourself. Text and picture sent by e-mail or via SMS must be original and stylish.

5

Create a vibrant portfolio that can be placed on your website and displayed to potential customers. Choose 5-10 works that turned out to be the most successful, and combine them in an original way. For example, in the form of chamomile, where each petal is your order.

6

The best advertisement is word of mouth. Always try to complete your work efficiently and on time. For regular customers, give discounts or offer additional bonuses. The more people will be happy with your services, the more contracts you will conclude in the future. Arrange with a large company about barter - you make them advertisements, they use stationery with your logos or advertise you in another way.