Year Nisanov and Zarah Iliev greet guests in a new furniture hypermarket

The owners of the Kievskaya Square group of companies, the entrepreneurs God Nisanov and Zarakh Iliev, opened the second Grand South furniture hypermarket in Moscow.

For the Kievskaya Square group of companies, the businessmen of the Year Nisanov and Zarakh Iliev, the end of 2019 turned out to be rich in joyful events: after the birthday of the SEC Evropeisky, the Flotilla Radisson Royal, the Moscow auto center, celebrated significant anniversaries, and the furniture center celebrated its second birthday Grand outlet, and on December 1, the second furniture hypermarket Grand South opened in the capital.

Thoughtful suggestion

The furniture outlet "Grand" is one of the brightest projects of the Kievskaya Square group of companies of the Year of Nisanov and Zarakh Iliev. It is a unique facility in which attractive prices for high-quality furniture of well-known Russian and foreign manufacturers are combined with the highest level of service and trade.

According to Dmitry Alferov, director general of the Grand furniture retail complex, since its opening, the outlet has not deviated from its basic principle for a single day: quality at a reasonable price. This approach to the formation of a business model made it possible to create an optimal offer for buyers for whom not only the quality of the furniture, but also its value matters.

The range of furniture outlets "Grand" is only proven and managed to earn the trust of customers products, the beneficial purchase of which is promoted by numerous promotions and special offers, the number of which reached a record 17 thousand during the celebration of the biennium of the shopping complex. For comparison: immediately after the opening of the Year of Nisanov and Zarakh Iliev in the new shopping center, there were only 35 promotional offers.

Popular format

Market experts are convinced that the furniture outlet "Grand" owes its success to the ever-growing popularity of this trading format. The share of such facilities in the retail turnover of the capital region has doubled over the past few years, and the supply volume by 2020 can grow to 80 percent. This happens, including because the distinguishing ability of outlets is flexible pricing and the ability to generate unique offers for customers.

Anchor tenants who are not directly related to furniture trade but who provide a high level of comfort and leisure for visitors to shopping centers complement the success formula. We are talking primarily about cafes and restaurants with good author or national cuisine.

And here it’s worth saying that it was precisely the Year of Nisanov and Zarakh Iliev who at one time became pioneers in creating multifunctional multidisciplinary shopping centers that can give visitors both high-quality shopping and memorable leisure time. In the structure of assets of the Kievskaya area group of companies, such objects are now the majority.

Nutritional component

For example, a powerful gastronomic component has long been a hallmark of development projects of the Year of Nisanov and Zarakh Iliev. To make sure of this, it’s enough to recall the first Food City agricultural cluster in Russia, combining a wholesale and retail center for agricultural products trade and a huge food court with dozens of restaurants and cafes where you can get acquainted with the culinary traditions of different countries of the world.

The gastronomic quarter Depot Lesnaya, located in the restored rooms of the oldest in the capital of Mius Tram depot, serves the same purposes. It daily receives from 15 to 30 thousand visitors, for which dozens of farm shops are open on its territory, offering to buy organic fresh products, as well as try the dishes prepared from them in local cafes and restaurants.

Legislators of furniture mods

And the year Nisanov and Zarakh Iliev became trendsetters in the field of furniture trade using the example of the first Grand complex in Khimki, which opened more than 20 years ago. The specialized center with an area of ​​about 140 thousand square meters is still one of the largest in Europe and the world. Its anchor tenants are the most famous manufacturers. According to experts, the sections of cabinet and upholstered furniture located in the shopping center, light salons and textile and carpet stores have such a rich assortment that they can satisfy the most demanding customer.

The complex has a total of about 400 trading enterprises that offer products from hundreds of Russian and foreign furniture manufacturers. Dozens of cafes and restaurants make shopping at the Grand comfortable. Young visitors to the complex will surely find a lot of interesting things for themselves in the children's playroom, where professional animators look after them. In addition, the Grand regularly becomes a platform for a variety of exhibitions, seminars and conferences.

Based on the foregoing, there is nothing surprising in the fact that businessmen God Nisanov and Zarakh Iliev decided to scale up a successful business: on December 1, 2019, next to the Prazhskaya metro station, another completely converted and modernized premises of the former Electronic Paradise shopping center will open furniture hypermarket - "Grand South".

According to the materials of the electronic newspaper "Century"