What is direct marketing?

Currently, one of the most effective methods of selling goods is direct marketing. This technique involves the direct interaction of the seller and the buyer.

Direct marketing concept

Direct marketing is the art of directly influencing consumers to sell goods or services, as well as developing sustainable customer relationships. Direct marketing is often regarded by specialists as one of the tools of marketing communications, rather than a form of retail. Direct marketing has several directions: by mail, catalogs, telemarketing and electronic commerce.