Why is your brain interested in advertising?

Have you ever wondered why people blindly believe in advertising, although it can give incorrect information about the quality of the product? There are 5 advertising moves, thanks to which people trust advertising and begin to become interested in it.

Instruction manual

1

The location of the pictures on the left and the text on the right. When a brand begins to advertise its product, it is important for them that the image is on the left and the text is on the right. This is explained by the fact that the human right hemisphere is responsible for image processing. And the brain perceives information for image processing in a mirror. To process the image located on the right side of the logo, he must first flip it. By placing the image on the left, a person facilitates the work of the brain and makes it less likely that 100 million neurons will concentrate on something else.

2

Using ambiguous facial expressions in images. When looking at any faces, the brain begins to check with the mental list of expressions that it has encountered before. If he sees a smiling or angry face, he immediately recognizes that the person is happy or, conversely, angry, and then goes on to something else. But the ambiguous facial expression makes the brain examine the image more thoughtfully. For example, take the picture "Mona Liz." How many hours did people spend over the years trying to figure out what she was thinking?

3

Principle: "the less the better."

Everyone knows that the more advertising hits a person on the Internet, the less likely that someone will draw attention to it. With the advent of technologies that block advertising, marketers have become urgently required to find a balance between advertising revenue and content quality. Smart publishers will better limit the amount of advertising, but still increase their income, because consumers are willing to put up with advertising if it is on the site. The main thing is that it was not much.

4

Use rounded edges.

Over time, evolution has taught humanity that sharp and cutting objects can hurt, so they should be avoided in every way possible. According to this principle, sharp corners in the design arouse in the user's head the desire to bypass these sites. You may notice that the well-known Apple company has never used sharp corners in the design of its products. Round edges attract consumers, instead of pushing them away.

5

"Rules and a half." A Sticky study revealed that if a user watches an advertisement for one and a half or more seconds, he will probably remember this brand, and vice versa, if he spends an hour and a half or 1 second advertising me, then most likely he will not remember the brand that was advertised.