Naming: just about complicated

Naming is a separate, rather complex and time-consuming process. It depends on the brand’s name in many ways whether consumers will believe you and whether they will go to you.

When choosing a brand name, many factors are taken into account, among them:

· The name should be comprehensive and clear to the consumer, easily identified with the product or company. It should match what you offer.

· The name should be easy to remember and pronounce. The ideal option is when the future brand name is easily remembered without any effort, it comes to mind. You have to be especially careful with complex names that are not easy to write.

· The name should appeal to the target audience, people who will buy this product or use the services of this company.

· The brand name should be different from competitors so as not to confuse people and not give their customers away to another company with the same name and similar logo.

· The company name should be harmonious and pleasant for the consumer. This is especially important if the company plans to sell these products in another country or region with a different language.

· Finally, it is advisable to protect the brand name and its other elements legally - and for this it is necessary that they are not found anywhere else.

How is the name created:

Stage 1: market research. Marketers note which names already exist, which niches are occupied, analyze competitors and their successful or unsuccessful brand names.

Stage 2: a brief is being developed with brand name requirements. Requirements may be imposed on the content, on the associations that the name invokes, on the words that may be in the title. Be sure to determine the target audience for the brand.

Stage 3: inventing options and selecting names from their number. The selected options must be checked on the target audience: not always the option that the employee likes is suitable for the target audience.

Stage 4: after choosing an option, you need to check whether someone has registered this option before you, and whether this name is taken in the niche you need. If everything is in order, the selected brand name can be used.