What books to read to become a successful businessman

First of all, it is worth understanding that no books will make people successful businessmen. In addition to reading, a person must also act. There is a whole category of people who know everything in theory, but are absolutely not capable of anything in practice. Often this is due to a fear of risk with which any business is inevitably associated.

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Among business literature, there is an unfading classic, such as Philip Kotler or Adam Smith. The books of these authors are certainly important for understanding the general picture in the world of business, but many of their theories are already outdated and do not work in the conditions of a modern market economy.

Instruction manual

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Seth Godin "The Pink Cow"

Seth Godin, in his book “The Pink Cow, ” claims that the modern market has become so saturated that advertising methods that were used just a few decades ago are no longer effective. In order to be a successful entrepreneur, it is necessary not only to be able to advertise your product well, but also to create an outstanding product that will captivate consumers. Subsequently, its customers will begin to advertise the product themselves, being the best advertising medium for it.

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Malcolm Gladwell "Tipping Point"

The author of the book considers the mechanisms of the emergence and development of such a thing as a "social epidemic." Malcolm Gladwell studies the phenomena of youth fashion, crime, suicide attempts and considers the factors that led to them. The book formulates a chain of events that leads from the spontaneous occurrence of certain social changes and to their expansion to the scale of a general epidemic. The book also describes the types of individuals who could become harbingers of change in modern society.

3

Robert Cialdini "Psychology of Influence"

The circulation of this book in the United States alone has exceeded two million copies. At the moment, there are already 5 supplemented bestselling books. Robert Chaldi was able to easily express difficult to understand moments of social psychology and conflictology. Using simple examples, the author shows the relationship between people, the strengths and weaknesses of each person, and also talks about the mechanisms by which you can persuade the interlocutor to a particular decision.

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