How to increase newspaper circulation

The global economic crisis has significantly slowed down the development of the newspaper market. Despite this, each publication is fighting for its client and is trying to increase the size of print runs. The circulation of an interesting and useful newspaper can be increased even in times of crisis in the economy.

You will need

• - business plan;

• - journalists;

• - marketing campaigns;

• - advertising.

Instruction manual

1

In order to increase the circulation of a newspaper, you first need to find out what its target audience is and what it wants to see in the purchased publication.

2

When the decision to increase the circulation is made, it is necessary to draw up a business plan to calculate the costs and profits from increasing the number of newspapers produced.

3

First you need to make the newspaper more interesting and useful for a potential buyer. You can attract good journalists to work, so that the publication always has only the latest news. Readers are also interested in various gossip and intrigue, mysterious phenomena and exposures. Headings should be so diverse as to reach the largest possible audience of consumers. It will be nice to add entertaining pages to the newspaper with jokes, crosswords and contests. Placement of the heading with private announcements works well on increasing the circulation.

4

Various promotions and discounts are effective. So, you can make discounts for newspaper subscribers, and when buying several copies (for example, they will need to be presented at the prize distribution center or to send the roots to the editorial office) to give useful inexpensive souvenirs. Attracting attention to the newspaper and drawing a large gift, for example, a trip on vacation.

5

And even if the newspaper is already quite popular in wide circles, do not disdain advertising. Announcements on radio and television are perfect for this.

note

You should not get too carried away by an increase in the volume of useful and interesting information, otherwise it will not be a newspaper, but a whole book, the cost of printing which will increase significantly.

Useful advice

If the newspaper is free, then you need to increase the number of paid ads submitted to it. To do this, cold calls to potential advertisers are suitable. With an increase in funding from such customers, a circulation increase will be possible.

The color of the newspaper can also affect demand, if it is still black and white, you should think about changing its appearance.