How to open a tea and coffee shop

Do you want to open your own store? Think about the tea and coffee shop. Such a point of sale does not need large premises, one seller successfully copes with the trade, finding suppliers will also not be a problem. Find a suitable room, offer an interesting assortment at an affordable price - and buyers will not take long to wait.

Instruction manual

1

Choose the format of the future store. You can open a street format shop or several points in shopping centers, come up with your own concept or use a ready-made franchise.

2

Find the right suppliers. The ideal option is to find one partner from whom you can purchase everything you need. Buy 20 varieties of leaf tea and coffee beans of different varieties and a wide price range. Be sure to include in the price a couple of elite positions for connoisseurs and several inexpensive options. Starting work, you can study the market situation and expand the range.

3

Find a suitable room. Choose small departments in popular shopping centers or busy pedestrian streets. Tea and coffee shop may be small - you only need 20 square meters for a trading floor and a small utility room. Order a beautiful sign - your store should be noticeable.

4

Engage in repairs. The retro-styled coffee and tea theme is perfect - dark wood, patinated metal, cream-brown textiles. Decorate the walls with reproductions of old posters and reprints of books and newspapers. Pour coffee and tea into glass jars with tightly lapped lids - they perfectly demonstrate the goods and decorate the store.

5

Hire sellers - two people are enough, one per shift. Conduct training - sellers must understand the varieties of tea and coffee, be able to introduce them to customers, actively offer related products and services.

6

Include related products in the assortment. You can add sweets - colored sugar, marzipans, nuts, small chocolates and candies. Arrange gift sets of different cost by including two or three types of tea and a small box of chocolates or a beautifully designed coffee bag attached to a soft toy. Inexpensive sets are happy to buy for corporate gifts and souvenirs. Offer tea-making utensils, small sets and coffee couples. Such things will not only complement the product range, but also decorate the store.

7

Consider how to attract customers. You can install a coffee machine in the store and arrange free tastings for customers once a week. Or choose the "product of the month", offering substantial discounts for it within 30 days. You can print your own discount cards or think about co-branding programs together with other salons. Discounts, bonuses, gifts to customers, cumulative points, a lottery with small prizes - all this can attract new and retain existing customers.

coffee and tea trade