How to increase car sales

Successful sales have two secrets. The first is a well-chosen staff of employees motivated to increase sales. The second is an advertising campaign focused on drawing attention to the purchase of cars in your salon.

Instruction manual

1

Focus on work experience during staffing. An employee must deal with cars. Test it by asking about the main components of a motor engine in certain models of cars. Or by asking how many liters per hundred kilometers a particular car spends. Prepare a basic list of questions that visitors usually ask. Answers to them should “bounce off the teeth” of sales managers.

2

Take on a trial period only. Even the most knowledgeable employee in cars can be a bad seller. Look for a newbie for the first time. How he communicates with clients, what he does in his free time. Enroll only those who sell successfully.

3

Conduct training to increase sales. An experienced instructor will tell staff how to deal with objections and persuade the buyer to spend more money when buying a car.

4

Design loan programs. The purchase of cars in installments is becoming more and more popular every year. Instruct staff about their existence. Let deferred payment be offered to everyone who doubts the purchase.

5

Design an advertising campaign. Focus consumer attention on promotions held by your salon. Make presentations when buying expensive models. Or give CASCO insurance. Or do not charge for car tuning. Advertise on print media and the Internet. Rollers on radio and television are quite expensive, such costs do not always pay off.

6

To attract customers to the salon, organize free test drives of new brands. Announce them in specialized publications, as well as on sites selling cars. Give everyone come corporate gifts. A pen or keychain will always be in sight and will remind the client where to go to purchase a car.