How to decorate a storefront

The life and activity of this store depends on what a person sees in the storefront. Therefore, the window dressing of the outlet must be given special attention. The main thing, experts assure, is to observe the golden rule: the interior must match the exterior. But besides this, one must adhere to other principles of window dressing.

You will need

• - fabrics;

• tapes;

• -Scenery;

• - dolls;

• -animated screens

Instruction manual

1

When you design the "face" of your store, you can use any plot. That is, in this case, do not focus on the products that can be found in your boutique, but on a specific, well-designed scene. It can be like some kind of composition that will be associated with the assortment of your store only by analogy or meaning. You can put large moving dolls in the window that will play certain actions. Such "live" and extraordinary advertising will attract a fairly large number of people to your store.

2

The option of a product showcase is suitable if you have any super exclusive items in the new imported collection. In this case, carefully consider how you lay them out to show them from an even more advantageous side. The main rule here is a riot of creativity. Nothing is forbidden. The more original your layout will be, the more noticeable and original will fitrina.

3

Use a combination of light and shadow to decorate the display case. This will help you play on the imagination of customers. In order to achieve the effect of smooth transitions from color to shadow, you will need special LED lights. They need to be configured in a certain way so that from a different angle of view they give a different effect. Experts say it’s unlikely to pass by such a display case.

4

Decorate the display case with the created extra volume. Textured fabrics, ribbons, patch elements, etc. will help you with this. Strobes plus specially thought-out illumination will make your shop window very original. And if you add to this also some decoration that will correspond to the specialization of your outlet, then you will not remain indifferent at all.

5

Decorate the display case by placing a screen in it. Start the animation and there will be no end to those who want to visit your store.

6

Also a win-win option would be themed window dressing. Ideal for any holiday. So, for example, before the New Year, special accessories are well suited. March 8th requires a lot of colors for window dressing. On Valentine's Day, use hearts, pink, white and red balloons. By the same principle, decoration is selected for all other thematic days.

7

Attract the best specialists to the window dressing - artists, animators and experimental designers. Pay particular attention to the materials you want to use. In certain cases, these should be bright, iridescent fabrics. In some cases, on the contrary, calm muted tones will do. Such colors will look especially ideal when decorating a display case with light and shadow.

Useful advice

Try to do everything with style. The main rule - do not overdo it. And, of course, do not forget to carefully clean your display case before decorating. Otherwise, even the brightest and most thoughtful decoration will look faded and dull.

Window dressing