How to create your own advertising agency

The now popular type of business - advertising - requires knowledge of the formats and types of advertising agencies, taking into account the specifics of the region, and, most importantly, the ability to produce their own intellectual product. Then the advertising agency will be successful and will pay off in just a couple of months.

You will need

• - premises;

• - staff;

• - office equipment;

• - portfolio;

• - phone numbers;

• - the Internet.

Instruction manual

1

Advertising at first glance seems like an easy task, in fact, mistakes in this type of business are unacceptable. To open an advertising agency, go through the usual procedure for registering an enterprise and start searching for an office space. A place for an advertising agency does not play a special role, however, it is desirable to make its appearance presentable.

2

After choosing a room, buy office equipment - computers, scanners, printer, copy machine. On computers for designers and software, do not save in any case, otherwise the quality of the products can simply scare away potential customers.

3

Think about what type of advertising you will specialize in. Typically, advertising agencies are engaged in the creation of layouts, banners, logos, etc.

4

Take care of the Internet, multi-channel phone numbers and creating a local network. And of course, make the main emphasis on employees: for a start you will need two designers, several advertising managers, a crirator, a marketer, an accountant and a director. If necessary and the availability of large orders, you can attract freelancers. This is very convenient, as it does not require additional staff costs.

5

With advertising managers, conclude interest rate agreements for attracted budgets and the amount of bonuses to motivate their work.

6

If you are primarily involved in creating a corporate identity and advertising layouts, it is better to work only with freelancers, involving a third-party accountant. Pay attention to the promotion of your services and the formation of a portfolio. It is advisable to start with small and medium-sized businesses, as large companies are too tough for you. Make connections with media resources, in many cases advertising agencies receive interest from the media for attracting customers. Create a catalog of media and their prices for advertising.