How to create your own clothing brand

The clothing market is oversaturated today, but paradoxically, it is extremely difficult to find high-quality and interesting things of the middle price category. Mass and consumer goods - these are the main characteristics of the main brands. Creating your own brand can be a difficult but exciting business project.

You will need

• - sketches;

• - start-up capital;

• - fabrics;

• - production;

• - designer services.

Instruction manual

1

Engage in detailed market research and parallel formation of your brand concept. You must clearly understand what and for whom you are going to do. Find the distinguishing features of your future brand that distinguish it from those available on the market. Remember that it is extremely difficult to surprise a customer today, therefore, the more thoughtful and integral your strategy will be, the more successful the whole project will become.

2

Create sketches for your future collection. Try to match your creative fantasies with practicality. Part of the collection is best left in sketches if you come to the conclusion that in real life such things will not be acceptable to most customers.

3

First of all, the designer is responsible for the technical part of the production of the collection. This specialist creates patterns for sewing, determine the amount and optimal tissue consumption. The quality of the cut and many other nuances of production, which ultimately create the image of the entire collection, depend on the work of this person.

4

Decide where your clothing collection will be sewn. As you know, Russia is far from the cheapest production. However, you have a chance to find an inexpensive factory in a small town that can provide you with decent quality and lead time at an affordable price. Finding a place of production must be done before the design of the collection begins.

5

Along with the design, start purchasing fabrics and accessories. Today, Asian and Eastern European countries are leading in the production of interesting and inexpensive fabrics. You can find manufacturers on the Internet or at various exhibitions. Remember that the fabrication will take some time, so the order must be done in advance.

6

Think about a strategy for promoting your brand. More than half the success depends on competent promotion. If your budget allows, consult a professional. Try to find a balance between investment in marketing and planned profit.

Useful advice

To promote the brand, use the maximum of free features. If your brand will be really interesting, many publications will write about it themselves. Do not forget about the Internet, in particular, popular fashion blogs.

how to register your brand