How to create a dealer network

Large-scale wholesale sales depend on the proper building of a successful dealer network. Who in our time helps manufacturers to achieve this goal? Official dealers, or more simply, sellers of retail goods, selling them on behalf of the manufacturer. What is needed in order to create a dealer network?

Instruction manual

1

Decide on a list of regions. When choosing specific regions should be guided, first of all, by the stability of demand for certain groups of goods. And of course, their geographical location, i.e. remoteness from one point of sale and proximity to others. The dealer’s interaction with enterprises, carried out in the shortest possible time and prompt after-sales service - these are perhaps the main advantages with the optimal choice of regions.

2

Find the answer to the question: how much is the dealer planning to purchase? Here it is worth considering the capacity of the selected region, as well as the existing market quota, that is, the possible number of purchases of goods.

3

Identify your dealer. This item will be especially important in the process of signing an agreement between the client and the dealer. The level of active sales in each particular region largely determines the direction in which the enterprise will further develop.

4

Gather all the necessary information about competitors. If there are no visible competitors yet, give the dealer the preemptive right to sell the goods. Please note: the company does not lose the possibility of parallel arrangements with other dealers.

5

Investigate the situation prevailing at this point in the market. Usually a similar item is already included in the package of agreements between the company and the dealer. The contract should also include clauses on increasing the company's turnover, which depends on the dealer. It is imperative that the contract form is accompanied by a dealer reporting form dedicated to the analysis of market conditions and the most complete descriptions of goods. However, this set of services may vary, depending on the experience of the dealer and the interest of the customer.