How to draw up a business plan for an online store

If you decide to start your own business and start your own business, then try to take another step in the right direction - let it be an online store. We live in the age of digital technology, when each type of business is gradually moving to the network. The Internet is a vast sea of ​​potential customers, the ability to use modern advertising technologies and much more that can raise your business to the proper height. We start, as usual, with a business plan.

Instruction manual

1

Determine the scope of the future online store a: which product (goods, services) you will sell. The design of electronic business should be conducted taking into account the specifics of the goods sold.

2

When preparing a store business plan, keep in mind that your product must be standardized. This is explained by the format of the business, which does not provide for the opportunity to see and touch the goods until they are delivered to the consumer. It is unlikely that you should sell rare and unique goods.

3

Perform an analysis of supply and demand for online store services. This information will later help you determine the product group proposed for sale in the designed online store. To collect information, use open information posted in print and on network resources; Internet search engines will greatly help you.

4

Estimate the estimated income for the online store project. To do this, consider the estimated sales for each product category. Taking into account the accepted pricing policy of the store, calculate the future income from the project. Make an adjustment for time and price adjustment depending on the ratio of supply and demand.

5

Describe the marketing strategy for customer acquisition in the plan. The most significant expense item should be the cost of advertising on the Internet, in particular, banner and contextual advertising. Take into account whether the designed online store will be an independent trading platform or it will only complement the existing business.

6

Create a section of the business plan regarding investment costs. For the successful implementation of the online store project, proper website promotion is necessary (the attendance of the store will directly depend on this), so the key will be the costs of creating, maintaining and promoting the online resource. It will require the purchase of software and computers, a specialized server. Take into account the costs of the rental of premises, furniture and the formation of an assortment of goods. However, if your online store specializes entirely in digital products (for example, selling e-books or software), the need for a room may not arise.

7

Write down in the business plan the various options for organizing the delivery of goods to consumers and building a scheme for working with suppliers. It will also be necessary to develop in detail a system of payment for orders, including a system of electronic payments.

8

Allocate the final section of the business plan for the financial and economic evaluation of the project, where calculate the key performance indicators of the future online store and possible risks.

How to draw up a business plan for an online store