How to find a customer
Video: Marketing Strategies - How do I find my first client? 2024, July
Expanding the customer base is the main activity of sales representatives, marketers. The success of such an enterprise depends on the right choice of potential customers, on which the maximum effort should be spent. There are several ways traditionally used in marketing.
Instruction manual
1
The main search paths are cold and warm contact. Warm contact involves meeting people who have ever been in the realm of your communication. If these are personal sales, then relatives, friends, acquaintances and acquaintances of their acquaintances, former customers can be attributed to a warm circle. First, a list is made of everyone you have ever known, and who might be interested in your product or service. Then call them and make an appointment.
2
A cold contact involves contact with a customer whom you have never personally seen, with whom you have not communicated, he is cold about what you offer him, but he is ready to buy. To find potential customers in the cold circle, you must have a database of enterprises, or a telephone directory. Actions in this regard are not particularly different from actions with a warm circle: you call, get consent to meet and hold a presentation. In addition to a phone call, personal contacts are possible without prior arrangement. In this case, it is necessary to overcome some resistance of the secretary, and after going to the director's office, to draw the attention of the leader to himself and arouse interest.
3
In a personal meeting, it is important to be neat, collected, friendly, tactful, to carefully identify the needs of the client and build your argument on them. It is important to create a picture in the client’s head of the benefits that he can get by using your services / products. In case of successful completion of the transaction, after-sales service is very important so that the client does not have negative feelings about your products. It will also provide an opportunity to constantly remind the client about himself, telling him about the promotions that you have.
