How to advertise windows

Many companies are installing plastic windows today. How to position yourself in the market for these services? How to attract customers (customers)? How to leave competitors far behind? The answer to these questions is obvious - you need smart and balanced advertising. But the slogans “We are cheaper”, “Three windows for the price of two, ” “The coolest windows we have” and the like, have already exhausted themselves. New approaches to the organization of advertising and fresh ideas are required. And they are.

Instruction manual

1

Explore your target audience. Indicate for yourself several groups of potential customers, for example: people with similar problems - families where there are patients (allergic children, asthmatics, elderly parents, etc.). These people need plastic windows through which dust and allergens like poplar fluff, pollen and exhaust fumes, and the sounds of noisy streets do not penetrate. In your leaflets pasted in particularly noisy, dusty and gassed neighborhoods, position yourself: "We will save you from noise, dust and soot

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"or simply:" We do not just put windows, we solve your problems. "Another option: if you take" a circle of ambitious people "who want to at least stand out in front of their neighbors, colleagues, etc., then in their brochures addressing them, emphasize that "modern plastic windows are stylish and respectable, " that "windows of the new century declare a certain status and taste of their owners, " etc. Orientation to a certain circle of people is very important.

2

When you conditionally divide your potential customers into groups, find out how one or another of them is used to receiving information. Perhaps some get it while sitting and chatting on a bench, others from advertising breaks while watching a series, and others from flipping through newspapers for free ads or viewing bulletin boards at public transport stops. Designate places for advertising to take into account the various groups (doorways, pavilions, bus stops, television ads on the local TV channel, newspaper).

3

Examine competitors' ads and come up with something they don’t have yet. For example, promise customers that you will not only install windows with high quality, but also take away all the debris, which remains a lot after installation. This is a good motivation for consumers of this type of service. You can conclude an agreement with a cleaning company, or hire just one person who will be tidied up after installing the windows.

4

Another option for cooperation with a cleaning services company can do you a good job. It can be barter: you install windows and upon completion of installation work you give the owners a free coupon for cleaning and washing windows (glasses). The hostesses like this statement of the case very much, they will appreciate the service at their true worth, they will also advise everyone they know to contact your company. The cleaning company also benefits, because it has hundreds of additional customers. The idea is simple, but very effective, works flawlessly.

5

Create your own website on the Internet with a full description of the services, technologies used, prices, competitive advantages, lead times, delivery information and so on. Pay special attention to the quality of the photographs posted on the site. Texts should be simple, intelligible and easy to read. Consider the peculiarity of the online audience. As a rule, these are technically competent and advanced people, they will browse dozens of sites devoted to windows, so provide your resource with an unusual photo on the main page or catchy slogan. The user must linger on your site, something must hook it. If you yourself are not good at creating sites, ask for help from specialists - web designers, copywriters, neumers. It costs money, but the return is not long in coming.