How to advertise in a newspaper

Submitting an advertisement to a newspaper depends on its policy in this direction. And it is its own in every publication. In some ads are placed free of charge subject to a number of conditions, in others - with restrictions (for example, not in all sections), in the third - only on a paid basis. Possible payment methods also vary.

You will need

• - coupon for a free announcement;

• - fountain pen;

• - money to pay for ads when submitted on a commercial basis;

• - a computer with Internet access (when submitting an advertisement through the site).

Instruction manual

1

Whichever way you submit your ad, start by writing the ad text. It should be as short as possible (often the longer, the more expensive). But at the same time as informative as possible, causing interest in your product, service or other offer. give an idea of ​​the main characteristics.

Do not forget to indicate the communication methods that are most convenient for you.

2

One of the most common forms of ad submission is the use of a special coupon. It is cut out of the next issue of the newspaper, filled out (text of the announcement, contacts, information about the author of the announcement for the editorial office) and sent to the editorial office by mail or delivered personally.

In large cities, filled coupons can be accepted at ad reception points located in different areas. Another option is interaction, when people come to the editorial office or ad reception point, fill out the proposed form themselves or dictate the necessary information to the operator and pay.

3

If the publication has an online version, you can post an ad through the site. Depending on the editorial policy, such announcements may be published only in electronic form, but the possibility of filing in a printed version is not excluded. In some publications only on a paid basis, in others - and free of charge.

In any case, the announcement is submitted through a special form on the website (registration may be required, but not necessary).

If you need to pay for the service, available options will be offered: bank card, electronic payment systems, terminals, etc.

4

Many publications also accept ads over the phone. To take this opportunity, you need to call the telephone number indicated in the newspaper and dictate the text to the interlocutor, if necessary, answer clarifying questions. There are various forms of payment: per-minute charging for the call itself, the purchase of a special payment card (it usually makes sense for those who regularly use the service), a bank card, money transfer according to the specified details, etc.

You can choose the most suitable option based on information in the newspaper issue or after consulting with the operator.