How to promote a retail outlet

If you decide to open a sales outlet, you should know that you have only two optimistic options for the development of events: either you have few customers at first, and then many, or you have many at once, and then even more. Of course, you will choose the second option. In order for everything to turn out that way, you need to start an advertising campaign dedicated to the opening of the point, long before it is open.

Instruction manual

1

First of all, use advertising on the radio. Identify the most popular radio stations and start the video clip, which will talk about the imminent opening of the outlet. Gradually, the content of the video will change, do not forget to order a new option for playing on the radio.

2

At the entrance to the department, which you will open (or above it), place an advertising poster about the imminent opening of your outlet. Announce discounts on the first day of opening and distribution of discount cards to customers who buy goods in the first week. Duplicate this news on the radio and in print.

3

Open the website of your outlet. Your department should have something that will qualitatively distinguish it from others. Launch a group on a social network and use viral marketing, distributing a video about opening a retail outlet.

4

Have a grand opening of the outlet. After passing a week of distribution of client cards, suspend their issuance, and then resume after two months. Periodically arrange promotions for the goods and days of discounts to warm up the interest of buyers.

How to open a retail outlet from scratch in the market and in the shopping center