How to promote a wedding salon

Wedding business is a complicated business, but quite profitable. The specifics of the services offered does not make it possible to form a circle of regular customers. However, store owners can expand the range of products and significantly increase sales. Be creative in promoting your salon - and success will not take long.

Instruction manual

1

Offer an original assortment. Choose wedding dresses that are in demand, but are not represented in other salons. Today, many brides are interested in unusual outfits that emphasize their individuality. Expand your choice with up-to-date styles - for example, empire-style dresses or spectacular tight-fitting toilets with a train.

2

Take care of future mother-in-law and mother-in-law, as well as bridesmaids. Choose evening dresses that match the style of your wedding. If the space and capabilities of the salon allow, you can think about men's suits for grooms. Consider a rental system, as well as the possibility of buying up and selling used dresses. Such a service will not only increase profits, but will also become an excellent informational occasion for advertising.

3

Think of a system of small bonuses for guests. Attach gifts to a large purchase - small bouquets, wedding garter, a bottle of champagne. Equip a small corner for relaxation and conversation. Offer visitors coffee or tea, give them the opportunity to photograph selected dresses. Do not be afraid of competition and the fact that someone can copy your ideas. Suspecting everyone who logs in, you are depriving yourself of customer confidence.

4

Do not get carried away with discounts. They bring losses, in addition, customers are suspicious of perceiving too cheap goods, expecting a hidden catch in such an offer. Focus on reasonable prices, a comprehensive offer and excellent service.

5

Bring wedding designers to collaborate. They can assemble ready-made sets for today's theme weddings. For example, for a celebration in the antique style, the newlyweds can provide not only suitable outfits for the main participants of the holiday, but also decorations for cars and tables, wedding arches, boutonnieres, gift bottles and other paraphernalia. Most of the assortment can be rented.

6

Make a list of famous wedding photographers, holiday agencies, and hosts. Offer them mutually beneficial cooperation - a small percentage of the purchases of customers who came on their recommendation.

7

Cooperation with hotels can be very interesting. Wedding dinners are a serious source of income. Consider a joint action - for example, a bride who bought the most expensive dress or the full range of services offered by the salon receives a certificate for a romantic weekend in one of the hotel rooms.

8

Seriously engage in advertising and promotion. Do not limit yourself to the standard offers of advertising agents - they are expensive and ineffective. Look for original ways. Actively communicate on thematic forums, register on blogs and wedding sites. Do not engage in direct advertising. Just at every opportunity, talk in detail about the salon, products, bonuses and gifts. Be open, welcoming, and respond appropriately to criticism.