How to spin the sink

Car washes are a business that will for a long time belong to the category of promising and profitable, since their number does not keep pace with the growth in the number of cars. But those lines that you see in front of car washes do not mean that they will appear in front of yours by default. It is necessary to promote the sink and work on the constant attraction of new and retaining old customers.

Instruction manual

1

Think marketing policies based on your target audience and location. Place ads on major highways within a radius of 1 km around the sink and place pillars next to it. Print colorful booklets and deliver them to neighboring yards, promise discounts to presenters to attract first customers.

2

Please note that the most effective advertising is reviews of satisfied customers. Each of them will tell at least three of his friends about your car wash, but an outraged customer service can scare away ten people. For most customers, the main thing is the quality of the sink, for which they will be willing to pay. Even trifles play a great role - clean worn cup holders, door pockets. If you vacuum the interior, do not forget to raise the rear seats and remove trash under them.

3

Pay attention to the platform before washing, it should be roomy enough so that customers do not have to stand in line. Having solved the problem with the queue, make sure that car owners can comfortably stay in the waiting room. Decorate it in soothing colors, furnish it with soft comfortable furniture, surf the Internet, wi-fi, and hang up a large TV. For ladies-car drivers, you can put a table where they can do manicures, waiting for their car to be washed.

4

Organize in the room where customers will expect, the opportunity to drink a cup of good coffee, a snack with fresh pastries. Everything related to food should be spotlessly clean. Some popular car washes have the option of eating a hot lunch. If the room allows it, then consider this additional opportunity to attract customers.

5

Use cumulative discounts. For example, make an inscription on the check that presenting 9 such checks, the client will be able to wash the car for free. Thus, the customers themselves will keep records of the number of sinks. For large orders of 500-700 rubles, give out additional bonuses, for example, air fresheners. Make accumulative discount cards for regular customers, this will be an excellent reason to service your car at your car wash.

how to attract customers to a car wash