How to sell the service over the phone
Video: How To Close Sales Over The Phone - 3 Phone Sales Techniques To Sell On The Phone & Close Deals 2024, July
If you decide to sell the service over the phone, you need to know how to do it correctly in order to achieve the desired result. Set a specific goal, communicate with the client lively and at ease.
Instruction manual
1
Set a clear goal for your project, even before the call itself. Find out what is the best prospect for your service? Clearly outline what you expect to receive after the call, what is its result. Determine how you will measure your success, failure.
2
Choose your audience as carefully as possible. After all, some services are very specialized, they are used only by a narrow segment of the market. The rest are pretty good for almost all potential customers. If your service is of a specialized type, and you know what your audience is. Then the question of how to sell the service over the phone is quite simply solved. But if your service is in demand and it has a huge audience, you must determine what kind of client you want to get during this telephone program.
3
The next step is to set intermediate goals. “I want as many customers as possible” is not an adequate goal. Before creating a call script, write a phrase like: "I want the client to take such actions as a result of this call." When you write the script, go back to your intermediate goals and consider whether this script will provide the desired answer.
4
Before writing part of the telephone script, clearly state your call to the desired action. Reread intermediate goals. State what you expect after the call. Know that your call to action before the end of the advertisement is simply obliged to tell the client what exactly he has to do.
5
Write the introductory part for the call. She has a very close relationship with your call to action. Your introductory part significantly increases the interest of customers directly with what you propose to use.
6
Describe in detail the main part of the phone call scenario. The first part makes the client take his time and listen to your message to the end. The second part of the script encourages them to act. Note that the middle of the call is actually - there is a filling and a secret how to sell the service by phone. The main part should strengthen and fill in enough details with your call and make your call to action more attractive.
7
Write your telephone conversation to a specific person, and not an exact copy of the advertisement. This is the best way to write a message - a conversation between two people.
8
Focus on the essentials. You should not immediately describe all the benefits of your service. The right actions and how to sell the service over the phone is to tell only about the details that will ensure the achievement of the desired goals. Know that if you talk too much, you can scare away some customers.
