How to attract visitors to the cafe

To attract visitors to the cafe, it is necessary to conduct an internal audit of the kitchen and service. This must be done to make sure: first-time guests will be satisfied and will want to return. Indeed, it is regular customers who make good revenue for most catering enterprises, not casual visitors.

You will need

• - marketing plan;

• - news occasions;

• - telephone;

• - the Internet.

Instruction manual

1

Create a marketing plan that includes three parts: a public relations campaign, advertising and promotions aimed at increasing guest loyalty. PR is a way of informing. It is intended to show that there is such a cafe, life is in full swing, some interesting parties, festivals, etc. are constantly happening. Advertising is a means of attracting the public. It must always have an incentive element. Another difference from PR is that in most cases advertising is quite expensive. Promotions designed to increase guest loyalty are needed in order to turn random visitors into regulars. In other words, tie them to a cafe with the help of discount cards, birthday gifts, the presence of registered beer mugs, etc.

2

Develop informational occasions. This way of attracting guests is one of the most inexpensive. A little imagination, compiling a press release, sending it out on paper and electronic media - that’s all it takes to inform potential guests. In this case, it is important to understand the basic rule, in compliance with which your press releases will always be published, and not get into the basket. The developed informational occasion should be of interest not only to your target group, but also to the target group of the publication to which you send the press release.

3

Do not forget about the Internet - from the point of view of low-cost marketing, one of the most effective tools for attracting visitors to a cafe. Own website with the provided interactive system (chat rooms, forums, guest books, etc.) is especially beneficial. You pay money for the manufacture of the site once, then - only for the promotion of a virtual office in search engines, domain and hosting. Your specialist, for example, a marketer or a PR specialist, can support communication with guests. With the right style of communication - without familiarity, servility and other unflattering frivolities, a good website can lead to 10-15 people a day. Of course, provided that it is executed correctly, it is well indexed and convenient for potential guests.