How to attract new customers

Often, entrepreneurs do not understand how to attract buyers. At first, it was possible to attract few customers, which is why there are no active sales and good profits. Why it happens? Potential customers simply do not know about the service provided or have not heard about the goods. Simply put, the audience is not sufficiently informed and little motivated. With the help of what marketing mechanisms can you attract a customer and motivate him to buy?

Internet advertising

It is with the help of contextual and targeted advertising that you can clearly segment the audience and calculate the advertising budget, as well as monitor the effectiveness of the advertising campaign. This is a paid method of promotion, which allows you to attract customers to your site from the first day and get a quick result.

For these types of advertising you need to select catchy headlines, motivating information messages, vivid images. Setting up advertising campaigns is easy, you just need to clearly know the portrait of your client.

Handouts

• Business Cards;

• flyers, booklets;

• souvenir products.

In marketing, there is such a thing as “contact points”. It means all the ways, possibilities and variations of contact between potential buyers and the Company. Entrepreneurs should test and use all existing and potential points of contact with their customers, because it is during such contacts that the potential buyer decides whether he will spend the money.

Master classes and test drives

This is a special kind of event with which consumers have the opportunity to get acquainted with the products or services offered. And personally verify its effectiveness. Master classes perform two important functions: educational and motivational. Simply put, after the master class, the client wants to buy a product and also knows how it works, how to use it.

Promotions

They can be carried out at any time of the year, without reference to the season or supply. Promotions instantly increase sales.

Advantages of holding promotions:

• work at points of sale, the goal is to stimulate a spontaneous purchase;

• individual marketing is applied, that is, personification of an appeal to a specific consumer;

• accessibility of perception and unlimited possibilities of creativity;

• access to a wide customer market.

Contests

An interesting form of event. The main advantage: a high degree of engagement and interest of the potential audience.

For example, you can announce a competition on social networks by promising a valuable prize for completing a competition task. Through the "viral" distribution of information about the organizer will know a huge number of people! For example, when you start a group to promote business on social networks to attract subscribers, you can hold a contest of reposts for a basket of products.

Participation in exhibitions and visiting exhibitions

Here you can act as a participant or partner, while spending less effort, but gaining new connections and customers. Participation in exhibitions is a great opportunity to show your products / services to a wide range of new audiences. Exhibitions do not have to be "profile". They should be visited and popular among citizens.

Cross promotion

It involves mutually beneficial cooperation between two non-competing organizations. This is a great opportunity to find a way to a new audience that is indirectly interested in a product or service.

Advertising

This type of customer acquisition represents several channels for posting information that differ in terms of exposure (visual, audio, etc.), audience reach and advertising budgets.

As a rule, the following types are divided:

• advertising in the press, on radio and TV;

• outdoor advertising;

• advertising on transport;

• advertising in shopping centers;

When choosing this or that type of advertising, remember that text and visual messages should be clearly verified and of high quality.

Blogging, working with video content and otzoviks

What do these concepts have in common? Cotent Marketing! Content marketing - placement of relevant, interesting, and, most importantly, useful information to attract customers and increase sales. The bottom line: meeting the customer's need for useful information, acting as an "expert."

It is through these sites that it is possible to disseminate positive information about your services or products. The effectiveness of working with blogs, video content and otzoviks directly depends on the regularity of their filling. The more often - the more effective!

Email Newsletters

Email newsletters today are experiencing a "rebirth." Companies send out designer letters filled with useful information. You can not keep up with current trends! The most popular services for email newsletters: mailchimp.com, getresponse.ru, Postman Pechkin, etc. Collect all the addresses of incoming customers in the database in exchange for bonus coupons, cards or discounts.

What to send? Announcements of new products, sales, promotions and discounts, news, useful and expert articles.

Social networks

Searching for customers through social networks has recently become increasingly popular. The main advantage is two-way communication with the client, direct dialogue. Through social networks, you can earn the trust of customers who allow the company into their "personal space".

It is important to remember that there are certain rules for conducting groups on social networks. For example, we need a clear strategy that will contain the main idea and the general message for consumers that will carry the content. You will need a content plan - a working document that contains all the information (texts, pictures, videos) intended for publication in a group. You can use ready-made templates of pictures and posts that offer businesses various services on the Internet.