How to attract customers to a restaurant

In the restaurant business, there are three levels of establishments: fast food, middle and high class restaurants. The easiest and most profitable way to organize work in the middle niche is that the requirements of visitors to the quality and assortment of dishes and the professionalism of the staff are not so high. The main struggle among restaurateurs is not taking place with competitors, but for attracting customers. In this case, the methods used are very different - from price reductions to headhunting.

Instruction manual

1

Ensure that the menu has a wide selection of delicious and interesting dishes. Pay particular attention to their design and presentation. Most visitors give preference not to those restaurants where the cuisine is better, but to establishments with a better atmosphere and level of service. Fast service, courteous staff and a cozy atmosphere in the hall will create the most pleasant impression about your establishment. In addition to good food, ensure that you have a cultural and entertainment program. It can be karaoke, live music, dance shows and much more.

2

Announce your day with a free glass of wine or a beer. The effectiveness of this method is short-term, but it makes it possible to attract new customers who, with any luck, can become regular visitors to your institution. Conduct various events and events with the participation of the press. Naturally, in order to receive media coverage, the event must be significant or original. Holding special promotions with the participation of celebrities will require considerable cash costs.

3

Maintain a high professional level of employees. Personnel can also be recruited abroad or lured by a competitor. But not every middle-class restaurateur can afford to use headhunting: good specialists who are able to attract customers with their own names are not cheap. In this case, use the services of consultants. A chef from another country can add variety and national flavor to the assortment of dishes you offer. You can increase the number of visitors on weekends and holidays by two to three times by organizing holidays and shows aimed at children. The creation of a children's playroom where parents can leave their child for a while will also positively affect the influx of customers.