How to attract customers
Competition between retail outlets, an abundance of product offers and aggressive advertising impose certain difficulties for business leaders. Attracting customers becomes a key task when it comes to any business environment. Gaining customer loyalty in the long run is directly related to the stability of the business.
You will need
- - customer database;
- - marketing budget.
Instruction manual
1
Evaluate your competitive environment. Clearly define what sellers or manufacturers of similar goods or services do. Check out the most effective promotions and campaigns you've encountered recently. Try to use the experience of others for your own benefit.
2
Develop a strategy for attracting customers, which will include both methods that require material resources, and methods that do not involve financial expenses. Do not spend rash promotions or unreasonable marketing moves. Customer acquisition should be systematic and step by step.
3
Create a multifunctional client base in which you can enter the maximum amount of information. If you have a system of discount cards, issue them only after filling out a short questionnaire. Such information will be most valuable to you, as it will help you analyze the key characteristics of your target audience. For example, birth dates will help you congratulate customers in advance, and the specified address will help to conduct a sales promotion campaign exactly where most customers live.
4
Practice an individual approach to regular customers, especially if your business is associated with services or involves personal contact. Remember their names and the details of life that they themselves tell you. If the client is especially important for you, any trifle may be useful: the name of his dog, the brand of the car, the sort of favorite coffee. The visitor will always appreciate individual care, and at the same time, you can be sure that he will definitely recommend you to his friends.
5
Periodically arrange promotions to attract new customers. Offer gifts for purchases, discounts in honor of the first transaction, run the action "Acquaintance", choosing the most attractive conditions.
