Entrepreneurship

How to use your assortment correctly and efficiently

How to use your assortment correctly and efficiently

Video: The Best Way to Organize Your Files and Folders 2024, June

Video: The Best Way to Organize Your Files and Folders 2024, June
Anonim

In order to get as much profit as possible from the sale, you must correctly dispose of your assortment. This is a problem for many manufacturers. To get the maximum, you need to put a lot of time, draw up schedules, plan strategic moves. That is, it is hard work that requires attention and time. The right approach will provide not only maximum profit, but also minimal costs.

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The first thing to do is optimization. It will increase your sales several times and attract new buyers. In addition, you can change your strategy regarding buyers. Come up with some new approach, an original strategy. Organize sales on weekends, lower prices for a particular product on some days of the week. For example, on Monday, your store offers a good discount on expensive teas. Or on Thursday you will have a fish day. Carefully prepare for the various holidays. The more stocks, all kinds of programs you have, the more the consumer will be interested in your product. Perhaps, in order to increase profits, you have to analyze which product you are selling well for, which is in excellent demand. And the rest is easy to remove from the counter. This is also an appropriate way to increase your financial situation. Since it happens that there are a lot of goods, you constantly increase them, and the profit, as it was at the same level, remains the same, despite the large assortment.

Another important point is the issue of procurement. If you correctly and correctly approach the solution of the issue, then you can win for yourself small advantages. For example, reduce the purchase price or reduce the cost of delivery. You need to be able to negotiate and be flexible in all difficult and acute moments.

Of course, not all firms and organizations undergo optimization. Since this is a risk for which you can pay well and lose everything you have. The process is influenced by several factors. Namely, an excessive orientation on suppliers, on advertising and on the scale of the process.

Instead of listening to the wishes of consumers, the company focuses on a particular supplier. Because of this, optimization becomes ineffective and not purposeful. Instead, look at the demand for popular products. And if necessary, change or find a couple of three new suppliers.

As for advertising propaganda, there is excess clogging of the product with all kinds of promotions, discounts, discounts, and various offers. Or, active advertising of one product is at the expense of another product.

As for the size of optimization, everything is simple here. If the management could not correctly calculate all the moves, anticipate any nuances in advance, or simply could not cope with the organization of the process, then all the work will be done in vain.

There are three areas that will ensure successful optimization:

  • Customer focus. It is necessary to take into account all his wishes, claims, recommendations. You should focus on your contingent.

  • The distribution of product categories and the proper organization of further development, implementation

  • The right approach to organizing optimization

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