How to open your handicraft store

Needlework is in fashion today. This is a great leisure option and more and more women are trying their hand at knitting, embroidery, sewing. Some craftswomen successfully master lace weaving, carpet weaving, painting with stained-glass paints, art appliqués and the manufacture of designer dolls. All craftswomen need high-quality materials for creativity. Help them - open your own handicraft shop.

You will need

• - premises;

• - shop equipment;

• - stock of goods;

• - sellers.

Instruction manual

1

Choose a room for the future store. The department with goods for needlework is more convenient to open in one of the shopping centers with good traffic. In order for potential buyers to notice you, equip a beautiful showcase. In addition to goods, it is possible to exhibit decorative objects reminiscent of needlework, for example, an old sewing machine or large floor hoops with embroidery started.

2

Pick up the assortment of goods. Buy yarn for knitting, threads for embroidery, ready-made sets for beginner needlewomen, as well as tools - hoops, hooks, needles, knitting needles. Add materials for making dolls, silk ribbons for embroidery, beads, bugles, small finished jewelry, paints for fabrics and glass. Do not forget about important trifles like an inexpensive canvas or sintepuha for stuffing. It is important that buyers can purchase everything you need in your salon, without resorting to competitors.

3

It is convenient to place goods on special racks. Buy stands for yarn and thread, glazed windows with backlight for laying out small accessories. Be sure to buy magazines and books on needlework - they will not only provide good sales, but also decorate the store. Constantly replenish the assortment, prompting regular customers to come to you more often in search of new products.

4

Think about pricing. It is advisable to provide a sufficiently wide product line, suitable for customers with different incomes. When setting prices, be guided by similar products of competitors. To attract the first buyers, they can be underestimated a little, and one or two months after the opening, they can be raised.

5

Hire staff. For a small salon, one saleswoman per shift is enough. Hire girls who love needlework and are able to give expert advice. Consider their opinion in subsequent purchases of goods. Sellers constantly communicate with customers and have the opportunity to ask them what they would like to purchase.

6

Decide how you will attract buyers. You need to form a pool of regular customers. Print discount cards with a 10-15 percent discount. In addition to discounts, regular customers can be pampered with small bonuses and gifts timed, for example, to the birthday of the salon.

7

Expand the range of services. You can organize a contest for the best embroidery or a soft toy sewn together with children. Organize training courses for various types of needlework, think over a system of pre-orders. A good idea is an online store opened on the basis of your salon. With the proper organization of work, it will help you significantly increase turnover, and therefore profit.

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