How to open a pub

In recent years, most people have realized that it’s much more pleasant to drink beer in the beer house than in the courtyards. Beer, respectively, is becoming more and more. In order to open a beer house that would be successful, it is necessary to think over its concept - how it would differ from others.

Instruction manual

1

Before you open the beer, you should go to the institutions of future competitors and analyze what you like and what not. Thus, you can take from them all the best and not make their mistakes.

2

It is also important to remember that beer consumption has long gone beyond gatherings with friends somewhere in the yard or in the country. Everyone drinks beer - both low-income segments of the population, and quite wealthy people. Before opening a beer hall, decide who you open it for. After that, it will be easier for you to decide on the place of the future pub: you can open an inexpensive institution near the metro, or you can an elite pub somewhere in a prestigious residential quarter. The assortment also depends on the contingent: in an elite pub there is no place for cheap bottled beer, which you can buy in any tent.

3

The mechanism for opening a beer hall is not much different from the mechanism for opening a cafe: you register as an individual entrepreneur or open a company, look for and rent a room, get all the permits, make the necessary repairs in the room, negotiate with the suppliers of the actual beer, other products and equipment, are looking for staff. It’s a good idea to keep your own brewery in the brewery - freshly brewed beer is popular.

4

There are many beer houses in Moscow, so do not forget about advertising. A bright signboard, inscriptions on asphalt (by the way, a very cheap and popular form of advertising) can attract customers to the pub. You can distribute flyers, advertise a beer house on the Internet. However, the best and most effective way to attract customers is, of course, word of mouth: if the first customers like your beer, they will surely bring their friends to you.

5

If you doubt that you can come up with the concept of a beer house that would become popular, you can buy a franchise for an existing beer house. As a rule, in this case you will open an institution that is already familiar to consumers, and the cost of advertising and attracting customers will be minimal.