How to open a marketing agency

The need for quality marketing today is felt by most companies. However, not every enterprise can afford to have a full-fledged marketing department. The opening of an agency providing a wide range of market research and management services has excellent prospects.

You will need

• - office;

• - start-up capital;

• - staff.

Instruction manual

1

Analyze the economic situation in your city. It is possible that you live in a gated community, or with a small number of residents. Such factors may be the main obstacle to the opening of a marketing agency, since the corresponding services will not be in demand.

2

Pick up staff. One specialist is enough for each direction. If necessary, each of them can gain help for themselves. It is advisable to find employees with specific experience. For example, a marketing research specialist should be well-versed in the economic situation of your city, have your own database of the main market players, and understand the intricacies of the market conditions that are specific to your region or city.

3

Choose an agency specialization. You can focus on one area of ​​marketing, for example, public relations or market research. If you have sufficient resources, you can open a company that provides a full range of marketing services.

4

Pick a room. In this case, a good repair and design of your office is very important. Every client who comes to you should see what you are capable of, as marketers. Your own image will work for you.

5

Choose your agency’s promotion channels. Place ads in thematic directories and business periodicals, organize direct mailing about your services to the largest companies in the city. At the initial stage, it will not always be easy to find new customers. Build a base, create a portfolio of orders, and in the future, already completed projects will build your reputation and experience.

Useful advice

Expand the scope of cooperation in all directions. A marketing agency cannot work apart. Rotation in the business community and external activity will ensure the stability of the business.