How to open a women's clothing store

Opening a women's clothing store and succeeding is both simple and difficult. On the one hand, how many women have so many tastes, so almost every store will find its customers. On the other, it is a serious business, in the first it will have to surrender for 16-18 hours a day, be always up to date with all the fashion novelties, monitor the range of goods in large networks, etc. If you are ready for this, opening a women's clothing store will be a good business idea for you.

Instruction manual

1

When opening a women's clothing store, it is important to remember that your main competitors are large shopping centers. They have many branded sections, there is a large assortment, however, after a closer look, you can understand that many sections resemble each other. Consequently, a women's clothing store will be successful if you find your niche. For example, almost all shopping centers have clothing stores for women, both young and mature, both premium and economy, however, there are not always specialized shops for evening wear, business clothes, etc.

2

An important factor for opening a women's clothing store is its location. Firstly, it should be in a conspicuous place, where many people live or go. Secondly, it is necessary to take into account the average income of the population in certain areas: it makes no sense to open an expensive office clothing store in an old sleeping area. You can make a daring move in some ways and open your store near a large shopping center, if you are sure that it does not have such a store. Then people, disappointed in the choice of a shopping center, will come to you: in any case, they went shopping.

3

Much will depend on the staff you hire. At the initial stage, a small store will need 1-2 sellers. The ability to sell and politeness are paramount in the choice of personnel: shoppers can remember the store where they were cheated, and no longer go there. and also tell your friends about it. The seller’s salary should consist of a fixed part (salary) and a variable (percentage of sales).

4

When opening a women's clothing store, it is important not to forget about advertising. Advertising has two main goals:

1. Give information about the new store.

2. convince that your store is better than its competitors.

The advertising methods can be any - it depends on your wallet and on your imagination. It is important that the advertising campaign be consistent and affect your target audience, be interesting to her. For example, it makes no sense to hand out flyers-invitations to an inexpensive women's clothing store at the entrance to MGIMO.

5

Do not forget that, by law, any business must be registered. Therefore, you as the owner of the store will need to register as an individual entrepreneur or create a legal entity (LLC).

6

Opening a women's clothing store is generally a profitable business, but not cheap: you will need to purchase goods, rent a room in a convenient place, spend money on advertising, do not forget about the salaries of sellers … In general, having less than half a million rubles, open a store, probably too early. However, you can always start with an online store - its opening will cost several times cheaper.