How to open a men's clothing store

The main rule that many owners of men's clothing stores are guided by is to attract customers with something extravagant, and then offer them a number of more or less standard products that they will buy just so as not to go to the store a second time. So, for example, a yellow tuxedo on a display window will allow you to get a lot of customers who drop by just to inquire and leave the store, buying not just him, but a couple of new shirts.

You will need

• - premises in the business district of the city;

• - Design and design elements developed by professionals for the store;

• - a set of high-quality commercial equipment;

• - business relations with a number of wholesale suppliers of clothing;

• - Several trained sales consultants.

Instruction manual

1

Choose the location of the store, well imagining potential buyers. Naturally, the point of sale of business clothes for men should be located in the center of the city, or at least on a street central to any particular district or housing estate. The best advertisement for a men's clothing store will be its design and appearance, rather than newspaper ads, therefore, those who walk past the building that you have chosen for your company should be interested in your product.

2

Create a concept for the design of the future store, in collaboration with professional designers. For a men's clothing boutique, of course, it is not the flashy design of the signboard and the trade equipment that is important, but the most effective delivery of the goods in accordance with the product class. According to experts, the preference is best given to wood - the perfect backdrop for men's suits. It is also important to create moderately bright but soft lighting in the store.

3

Think over the assortment policy of your future store, the procedure for working with suppliers and inventory. Sales of premium menswear (suits, shirts, ties) are not strongly influenced by seasonality, however it is better to associate the acquisition of new collections with the beginning and end of one or another season. It is also especially important to correctly display the goods on the trading floor - to find the best distribution schemes for the goods, it is advisable even to attract a professional merchandiser.

4

Select as carefully as possible sales consultants for your future store, preferably by organizing preliminary training. The requirements in the elite clothing stores for sales staff should be categorically high - sellers need to be helpful, at the same time unobtrusive, and know absolutely everything about the product. Candidates should have experience in clothing stores, although sometimes old habits may interfere with work - it will be necessary to conduct an interview with each applicant individually.

• How to open a men's suit store
• men's clothing store design