How to open a cosmetics store

Having opened a retail outlet for cosmetics in a million-plus city, you will almost certainly have to compete with large chain stores. In the same settlements where "networkers" have not yet penetrated, the audience of potential customers may not be large enough. But if you still think that there is a chance of success, first of all, to open a cosmetics store you need to perform the following steps.

You will need

• 1. The room (own or rented)
• 2. Accessories for interior decoration and trade equipment
• 3. Sales staff
• 4. Package of documents

Instruction manual

1

Decide which class of cosmetics will be most demanded by the potential customer audience of your store. Depending on the level of the product and the suppliers you have chosen, it will not only be what kind of premises, but also which staff you should choose. Keep in mind that not all categories of the population will want and will be able to buy cosmetics of the "premium" class (or otherwise "selective"), but products designed for the broad masses almost always find their buyer.

2

Find a spacious room on the ground floor of the building, for example an apartment transferred to a non-residential foundation. In some cases, it is also advisable to rent an area in a shopping center. It should be borne in mind that distributors of "selective" products, before starting to cooperate with you, will definitely appreciate what premises for selling cosmetics are at your disposal.

3

Develop, together with a professional designer, an interior design project for your future cosmetics store. You can’t save on the quality and appearance of trading equipment, the beauty and unity of style for the successful sale of perfumes and cosmetics are mandatory. It will also be nice to use the services of a specialist in the field of merchandising for window dressing.

4

Pay enough attention to the selection of sales staff, do not treat this business as secondary. Experienced sales consultants make cosmetics sales much more efficient. It will be a great success if one succeeds in “picking up” employees of a store of a similar profile, which recently closed or carried out a “staff reduction”.

5

Take care in a timely manner to collect a package of documents as soon as possible - formal procedures in permitting organizations can be "extended" for a long time. If there is such an opportunity, the preparation of the necessary documentation can be entrusted to a third-party company that provides legal services.

note

Remember that the popularity of a point selling consumer goods depends heavily on its pricing policy; a "for a few" store will not be viable everywhere.

Useful advice

Before starting an advertising campaign, develop the corporate identity of your store or network - from the very beginning, customers should recognize the characteristic "image" of the establishment.

An important part of the cosmetics store’s marketing strategy is permanent or temporary discounts, the system of which must be carefully considered.

An article on the problems associated with opening a cosmetics and perfumery store.