How to open a stationery store

The opening of a stationery store can be called one of the most interesting and promising types of your own business. Since these products are quickly consumed, regular customers will ensure a stable turnover. A large number of manufacturers will allow you to create a diverse and interesting range.

You will need

• - start-up capital;

• - premises;

• - marketing research.

Instruction manual

1

After registering your own company, find a suitable room. The stationery market today is characterized by an extensive assortment and great variety in each product category. Therefore, the size of the room depends only on your starting capital: even if it is large, you can always fill it with various products. It is advisable to make shelves with open access, as customers prefer to examine the goods, touch them with their hands and only then make a purchase decision. However, keep in mind that part of the product will inevitably get dirty and break. Put in the expense of a certain percentage of marriage.

2

Conduct market research and determine your target audience. Focus on the location of the store. For example, a stationery department near a technical university should have in its assortment whatman, tubes, drawing instruments, graph paper. If the location does not have an explicit focus on a specific group of customers, break down the assortment into clear categories: children's goods, school and student office, office supplies, etc.

3

Find suppliers and build a logistics system with them. You should always have the best-selling items available. 70% of the turnover will be the most common and cheap stationery, not differing in the original design. Make sure that the required goods are in the required quantity, as items such as printer paper or notebooks can be sold out very quickly.

4

Introduce several exclusive categories into the assortment, for example, expensive diaries, author's cards or scrapbooking materials. The turnover of such products is much lower, but you can make a higher trading margin. In addition, customers who come to your store specifically for exclusive products will also purchase popular products.

note

Be attentive to the quality of the goods and their expiration date. Purchased once dry felt-tip pens or instantly breaking pens will prompt a disgruntled buyer to speak negatively about your store to all your friends.

Useful advice

Track trends in teenage animation, music, and cinema. Schoolchildren like to see popular heroes on their stationery.

how to open a stationery store