How to open a beauty parlor

The natural desire of women is to always look beautiful, well-groomed and young. To do this, they spare no money, no time. And this is the "perpetual motion machine" of the beauty industry. Demand for cosmetic services will always be, and, therefore, beauty salons and cabinets are a profitable business. To open a beauty parlor, you will need to consider the following points.

Instruction manual

1

Evaluate the market situation. Currently, it is more profitable to open offices offering a range of cosmetic services. It is better if the beauty parlor is located in close proximity to the hairdresser or fitness room.

2

In any case, to start work, you need to register a legal entity, find a room that meets the requirements of the SES and fire supervision, and obtain permission for it from these authorities. And also get a work permit from the local government.

3

There are several options for opening an office.

Acquisition of a ready-made business. This option has its advantages: often, it is cheaper than opening an elephant from scratch; the most difficult phase, the creation process, is already behind; regular customers come to you. But a minus is also possible: the image created by the previous owner. The amount that you saved when buying an existing salon can go into its conversion.

4

Franchising. With this method, you buy the right to bear a name. To do this, an agreement is made with the franchise owner, a one-time monetary contribution is made, then the annual deduction to the company is transferred. You buy equipment, get advice and instructions from the company - and build your business.

5

Opening an office yourself. If you decide to act independently, you will receive as much information as possible about the market segment in which you decide to work. Consult a specialist or get training. Think through every detail. Keep an eye on the room. To begin with, a small room at the hairdresser, in the business center, shopping center, on the ground floor of the apartment building will be enough. Make a clear calculation of how much you need to invest and how much you have at your disposal.

6

Be sure to do an analysis of the client base of the area in which you plan to open a beauty office. Everything is important in this matter: brands of cars left in the yards, level of shops in the area, infrastructure, etc. If this is a sleeping area, then the clients are mainly housewives and pensioners, for whom accessibility is more important than a high-class service.

7

Determine the competitiveness of your future business: can you keep the brand next to other salons that you are ready to provide as a highlight.

8

Determine the level of the future beauty parlor. Choose a set of services based on customer needs and local circumstances. The classic version of the office "business class" includes two components: image services (makeup, hairdresser, stylist) and cosmetology. Image services provide for the constant return of the client to your office. Cosmetology is the services associated with the correction of a figure or face.

9

Plan and design the premises based on the selected cabinet level. Make a price list, select the technology of the selected services.

10

Develop a business plan. Remember that the main task of your beauty office is to bring the owner to arrive. A competent, correctly calculated business plan, good craftsmen, well-chosen and designed premises, modern equipment and high customer service are the necessary elements of success.

open a beauty parlor