How to organize a flower business

Flowers are one of the most popular and at the same time perishable goods. Flower trade is both a business and an art that gives people positive emotions. This type of activity, even with small scales of trade, can bring a good profit to the owner.

Instruction manual

1

In order not to complicate accounting, register as an individual entrepreneur. When all organizational issues have been settled, start looking for a place for the outlet. This can be a tent or a small pavilion located in a place where there is a large flow of people. With this option of trading, a correctly selected place will bring 90% success. You must be prepared for the fact that in the process of work you will have to solve many problems: both domestic ones, like the rat invasion, and organizational ones - the fight against dishonest sellers, establishing contacts with law enforcement officers. The pavilion should work from morning to late evening, both in cold winters and in hot summers. In the most optimistic version, you will be able to receive income comparable to the revenue of the owners of a small store.

2

A more civilized form of trading would be a store. In addition to cut flowers, potted flowers, accessories and land for them can be sold in it. Your business maintenance costs will increase: rents will be higher, qualified personnel will have to pay higher wages, you will need to constantly maintain a wide range of colors. Therefore, despite the greater scope of trade, the profit of the store can be commensurate with the profit of an ordinary tent or pavilion.

3

One of the main criteria for the successful development of the flower business is cooperation with trusted suppliers. To choose a reliable partner, for some time, buy fresh flowers daily from different suppliers. Learn to understand the varieties and quality of flowers yourself. At first, limit the purchased assortment - give preference to long-lasting and most demanded flowers, such as roses, carnations and chrysanthemums. Subsequently, when sales grow significantly, you can refuse to work with wholesale resellers and conclude contracts with foreign suppliers. In addition, do not forget about local farms - the price of greenhouse flowers will be significantly lower.

4

You will need to have a warehouse for storing goods and equipment that provides optimal conditions for storing flowers. The trading floor must have a refrigerator and air conditioning. In addition, you will need office equipment, shelves, shelving and cash. Buy beautiful vases, accessories and packaging for bouquets - these decorative products will attract customers. If the area of ​​the store allows, sell various related products: artificial flowers, baskets, flowerpots, ceramics and souvenirs. Hire a professional florist.

5

"Promote" your business by organizing cooperation with wedding palaces, wedding agencies and design studios. This addition to the main trade will help to stay afloat in periods of decline in sales. Set aside a budget for printing catalogs, business cards, and booklets. To attract new customers, take part in exhibitions and other professional events.