How to describe an enterprise

In market conditions, a leader of any rank at one level or another has to represent his organization. It is important to correctly prepare its full description. It is especially important to systematically systematize the most important information about the enterprise during business planning: partners and investors read the description of the company especially carefully.

Instruction manual

1

The volume of the description of the enterprise dictates the complexity, the scale of its activities and the business idea of ​​representing the organization. The basic information provides the full and abbreviated name of the enterprise, its parent body is called, the industry in which it conducts its business (industrial, agricultural production, services, construction, transport, etc.) is indicated. The reference is given: year of foundation of the company, its location. It is advisable to clearly show the management structure, list the units, provide a diagram of their subordination and interaction. It is important to name the organizers of the enterprise, its owners (owners), those managers on whom the stability of its work depends, and the image on the market.

2

According to the All-Russian Classifier of Forms of Ownership (OKFS), any enterprise is characterized by the forms of ownership (state, municipal, private, etc.), and according to the All-Russian Classifier of Organizational and Legal Forms (OKOPF) - according to this form of activity (OJSC, LLC, etc.). Indicate these items. Next, describe the priority activities that ensure the greatest profit. When characterizing a product, it is important to describe its purpose, quality, reliability, give basic technical and economic characteristics, and compliance with legal requirements. It is necessary to indicate what types of entrepreneurial activities of the enterprise are licensed and for how long.

3

Information is important on the number of employees, the degree of development of infrastructure (utilities, transport services); economic relations (proximity of suppliers of raw materials, consumers). An important part of the information is the main financial and economic performance indicators: the value of fixed assets, sales. In the description, it is necessary to evaluate all types of resources: equipment, inventories, intangible assets, borrowed and own funds.

4

When describing an enterprise, it is important to emphasize the main goals of its activities. At the same time, goals are understood as projected results of work. Goals define and set the specifics of the business. Goals can be economic and social, in time - short, medium and long-term. They should be measurable, linked to resources, the position of the enterprise in the market and necessarily feasible. Specific goals should be expressed in quantitative terms - for sales, income, profit (in%), growth rates of production of goods, services. It is recommended to list the companies, organizations with which formal and informal relations have been established regarding the supply of raw materials, marketing of products, cooperation in the field of lending, auditing, etc.

note

If production is associated with nature management, it is necessary to confirm the understanding of environmental restrictions, the use of low-waste technologies, and the disposal of industrial waste.

Useful advice

If necessary, include graphics, diagrams, drawings in the description of the enterprise. As applications, add to the main materials the results of marketing research, expert advisory opinions, letters of guarantee or contracts with suppliers and consumers of products, certificates of conformity, customer reviews about the quality and properties of products.