How to get a flyer
Video: How to Make a Flyer using Microsoft Word 2024, July
Flyers are one of the most common types of promotional items. Due to their specificity, they require a special approach to their design.
Instruction manual
1
Think about the essence of the promotional offer. It should really cause a desire to purchase the goods presented. And this can be achieved only if you make it clear to the potential customer why this product is needed. For a keyword or phrase, it is best to use the largest possible font, as it should attract first attention to the flyer. This will force the potential customer to take the leaflet and read what is written in it.
2
The special offer is placed in a slightly smaller font. It lies, for example, in the low price or high quality of the proposed product or service. This sentence is read next after the key phrase and helps to interest the person.
3
In the advertising text, you should not use the “not” particle, since in the subconscious of a person this is always perceived as negative. The text should be simple, without participles, etc. It should be easy to read in one go. For this, the text should contain no more than 7 words. It is easier for a busy person to understand a simply composed message. So, it is easier to remember and settle in his brain.
4
The size of the flyer depends on its purpose. To distribute leaflets, you need to choose a smaller size, for example, in the form of a calendar or a business card. It should fit in a handbag or pocket. The maximum size of the leaflet should be A4 format (the size of the landscape sheet). This size is more appropriate for pasting, and not distribution.
5
In order for leaflets not to be thrown out after reading, you need to make it valuable to a potential consumer. For example, it can be made in the form of a discount coupon, share invitation or calendar. You can also place a subway map or a list of useful phones on the flyer.
