What to call a pet store
Video: Calling Pet Stores To Check Their Fish Knowledge 2024, July
Naming is half the battle. So say businessmen, and this saying is justified. Especially if you need to attract the target audience, organize an advertising campaign and make the name of the pet store firmly firmly stuck in the brain and form an army of regular customers.
Instruction manual
1
The development of the concept of a pet store is a preliminary stage of naming. When a person hears the name of the store, his imagination begins to construct a distinct and integral image. Moreover, the buyer is comfortable if his ideas coincide with what he sees firsthand. “Vetsnab” will be associated with a rich assortment, professional products and the possibility of wholesale purchases, and “Kisa-Lapa” with shiny collars for pocket dogs and houses for chinchillas. This is why the store owner must first take care of the concept. The target audience (veterinarians, experienced breeders or families with children), assortment, even location - all this is important for the name.
2
To fasten a spectacular plate with the name of the store to the concept and business plan, you need to use the proven methods of naming. For example, the associative method is quite popular for pet shops - “White Fang”, “Moon Cat”, “Golden Fish”. The abbreviation is Zoovet, Pet Supplies. Method of excellence - "Supercot", "Best feed". The nominal method is "Feed from Vasilich", "Dog Watchdog". Rhyming method - "Cat Obormot", "Biting Dog". Neologisms, puns and intentional errors in names are also found everywhere. For example, KotaVasia. The addition method, when a noun related to pet products is glued to the words "world", "planet, " universe, is also popular. Informative neutral names are obtained, which are many in any telephone directory. Such a store can only dial the clientele at the expense of a favorable location or bright promotions.
3
After a long list of names is on paper, you need to clarify whether there are similar names in the city. And then check these names on the target audience. The rating scale can be developed independently. The main criteria are information content, sonority and originality. A big plus, when the name is memorable, it is difficult to confuse it with other similar signs. Especially persistent can drive the name of the journal through the online services of phonosemantic analysis and find out that the "Beast" in comparison with the "Natural Hales" sounds more cheerful and brighter.
