How to name a freight company

The trucking business is not an easy, but very interesting occupation. To succeed, you need to thoroughly understand not only the intricacies of logistics, but also in marketing. Choosing the right name is the first step on the road to success.

Instruction manual

1

Cargo transportation is a fairly common type of business, so competition in this market segment can be quite high. Therefore, it is better to start with a detailed analysis of the activities of firms providing similar services. Make a document that will contain information about the services, cost, features of these companies. Take out their names in a separate column. This will help to understand the main trend and avoid repetitions.

2

It is better to choose a name for a freight company rather short (preferably one word, consisting of 2-3 syllables), clearly pronounced ("Mosgoravtotsentrtrans" or "Gruzvneshopttorg" will be difficult for customers to remember and pronounce).

3

Analyze the names of competitors. Mark ideas that you thought were successful or interesting. Think about how you can create something like this. Decide on what algorithm you will choose the name for your company: emphasize the basic services (for example, Carrier, Freight, etc.) or focus on the quality of service (for example, Reliable travel companion, Best Forwarder (etc.)

4

If you plan to conduct activities not only in your country, but also abroad, make sure that the name is correctly perceived by foreign partners. Use English words, loan words (for example, "Truck", "Cargo", "Good Way", etc.)

5

Engage your partners or employees in developing a name for the company. Organize a brainstorming session, during which everyone should offer one, or better, several options. During the second stage, all of them will need to be constructively discussed, checking for compliance with the company’s activities, harmony, ease of writing.

If you cannot get everyone together at one time, give out “homework” and choose from ready-made options yourself.