How to open your store

Before choosing a room for a store, it is important to determine its specialization. It is better to open a grocery store in a residential area. A store selling antiques will be relevant in a prestigious and quiet city center. A point that specializes in landscape design is most appropriate on the outskirts.

Instruction manual

1

Choose a room according to the chosen specialization shop a. Conduct market research on the subject of the location of the target group consuming this product. From research it will be easy to understand - your main audience will come or come. It is also necessary to make a list of her consumer preferences. It is necessary for the marketing plan, in which the promotion program will be displayed.

2

Invite a designer. With it, you can draw up and implement a design project. Also, at this stage, it is advisable to involve a technical specialist who will help with the "paper" arrangement of commercial and warehouse equipment. Such a specialist can be found in the company where you plan to buy this equipment.

3

Hire staff. For shift work, the brigade method is most often chosen. Accordingly, in each team you should have contact, technical and managerial personnel. For example, three sellers, a loader, a cleaning cleaner and a merchandiser. Of course, everything is individual and depends both on the specialization of the store, and on its throughput. Consider whether you can devote enough time to your business. Alternatively, you should hire a manager.

4

Solve one of the most important issues - choose suppliers. They should be able to uninterrupted supply of the goods you are interested in. If we are talking about importers, it is better to hedge. Choose suppliers according to the “one product - two suppliers” method, and importers must have different ways of delivering products to your city.

5

Conduct trainings with sellers and other contact area personnel. Remember that writing service standards is only half the battle. It is important to properly communicate these standards to sellers. That is, not only to give them knowledge, but also to teach, and also to work out to the extent of unconscious execution. In the language of business trainers, this technique is called "ZUN" (knowledge, skills). To conduct trainings, you can also invite outside experts.

note

When opening a store, do not try to make an overly wide assortment in a small area. Such a store is out of date.

Useful advice

In order for the store you opened to make a profit, three factors are important: its location, the correct assortment, and the ability of staff to sell.