How to write a marketing plan

A marketing plan is a document formulating the main goals of marketing a company's product, as well as preferred ways to achieve these goals. It describes the policies and strategies that will guide managers in their daily activities. A correctly written and thought-out plan is a guarantee of successful work and achievement of goals.

Instruction manual

1

Explore the market in which your services or products are sold. Make a database of your competitors, suppliers and consumers. Describe your market. Analyze the seasonality of your product or service. Rate customers in terms of demographics. Identify your market niche and describe it.

2

Describe the service or product, that is, the product you are offering. Determine how much it is in demand today in the market that you are aiming for, whether it meets the needs of your potential customers.

3

Develop your exclusive selling points. Formulate what allows your product to be out of competition. Think about how competing with competitors helps you market your service or product.

4

Compose a mission. To do this, in a few sentences formulate the purpose of your company and make a list of its values.

5

Write the marketing strategies that you are going to use. Among the strategies may be: direct marketing, advertising, personal sales transactions, press releases, barters, trade shows, website. Determine how your product will be marketed, which will ensure that consumers recognize your brand.

6

Determine the price of your product and budget. Honestly answer the question of how much you can spend on a monthly basis.

7

Set marketing goals that are quantifiable. For example, attract 10 new customers every month or generate 2 new ideas on a weekly basis to promote your product on the market.

Useful advice

The answers received as a result of careful reflection on each of these stages will be the content of the marketing plan. You just have to turn on the computer and print the document.