What is PR management and what is its essence?

PR management is a part of strategic management aimed at creating a positive image of the company.

Often the "PR people" are erudite guys, because their profession belongs to the category of intellectual and extremely scientific content. In addition, for the most part they are phlegmatic and rationalists with an analytical mindset, which allows them to systematically study and analyze the interests of consumers and make forecasts of subsequent development.

The creative manager is also responsible for the nature of the relationship between the company and the media, and perhaps even engages in exciting scandals around certain products, which fuels interest in it. And this is connected with the fact that the phrase "PR" now sounds almost like a curse word.

Often, PP agents have the education of journalists, which helps them to get in touch with the community by compiling booklets, holding various events and press releases. In addition, old connections may well help. The basis of such public relations should be honesty and complete openness.

The public is divided into two types: external and internal. The external public includes not only customers, but also business partners and competitors, which should be under special control. The internal public includes employees of the company. She, in turn, is divided into work with staff and managers.

When working with the PR management, the agent is engaged in his image-making, advises him on the proper conduct of press releases, including the correct intonation and facial expressions. He also informs management through publicity.

Communication with marketing

The relationship of PR with marketing lies in their interdependence. If marketing is responsible for promoting the company's goods or services to the market, then the function of the PR sphere is to create a profitable reputation that will affect the perception of the company's products. Plus, PR managers stabilize the social sphere, which guarantees the success of marketing communications.

In general, marketing campaigns and PR moves have a common goal - successful sale and good revenue, and this can only be achieved with joint conscientious work.