Sales promotion: methods, means

Sales is one of the main components of any business. If there is no sale of finished goods (services), the business will not work, since there is no cash flow. To increase the competitiveness of goods and sales, it is necessary to apply sales promotion measures.

The main methods and means of sales promotion

The sales goal is the same - making a profit from the sale of goods, and the more sales there are, the greater the profit. To do this, you need to apply various methods and measures, such as advertising the product and stimulating the consumer to make the first purchase, encouraging the customer to make the second and subsequent purchases, attracting new buyers, selling goods with weak demand, selling balances, encouraging consumers to make regular purchases, increasing check, attracting customers to the store or to a specific department.