Why do customers leave

It’s sad to see how yesterday’s customers walk past a store or office, not even wanting to peek. If you do not analyze the causes of what is happening, the business will not receive any profit, or it will sink.

1. No customer base A good customer base is the foundation of a successful business. A company that collects customer contacts receives an advantage in the market because it periodically reminds customers of itself. Competitors' actions Other firms may offer the same product, but improve the sales process. To do this, they introduce the ability to order goods by phone, via the Internet; with delivery to your home or office, etc. 3. Product Aging The product life cycle consists of four stages: market entry, growth, maturity and decline. When the product goes through the last stage, the activity of buyers decreases sharply regardless of the actions of competitors. 4. Unsuccessful location of the store For customers who value time, the location of the store is critical. Gradually, such customers find other opportunities to purchase the right product. 5. Rudeness of sellers Unfortunately, the inability to communicate with customers is not such a rare occurrence. Customers feel humiliated and do not want to come back to the store. 6. Inadequate qualifications of sellers The buyer is not required to know everything about the product, how to connect it, etc. If sellers cannot be good consultants, the next purchase will occur elsewhere. 7. There are no necessary payment methods In order not to withdraw money from a plastic card, customers prefer not to go to stores where you can pay only in cash. 8. Large selection of substitute products. Substitute products attract buyers with low prices and new qualities. Substitutes of a car - motorcycles, bicycles, taxi services. 9. Other reasons: The market is changing rapidly, new technologies for the production and promotion of products appear, and with them new reasons for leaving customers. To clarify the situation, a survey of former customers whose contacts were kept in the customer base will help. In order not to lose customers, we must actively maintain feedback in order to respond to changes in needs, tastes and moods in time.