How to lure a customer into a store

The presence of competitors, the inconvenient location, the unknown store - all this does not contribute to the increase in customers. However, the definition of the target audience and well-built marketing strategy will help to choose tools that will increase the flow of customers and bring profit.

Instruction manual

1

Your store should be known, therefore advertising is the main means to attract customers. If you have a small grocery or non-food store, you can use flyers and small booklets. Put them in mailboxes in nearby areas or hand them out where there is a lot of traffic (for example, near the metro). For a store selling clothes or shoes, in addition to leaflets, you can make banners, business cards and, if the budget allows, advertise on television. Please note that the money spent on advertising should be fully justified. There is no need to post an announcement on the posts that a new online store has opened - this will most likely not give the expected effect.

2

The face of your store is a showcase. Decorate her so that she catches your eye and makes you want to go to the store. Think about what design can correspond to the concept and style of your store, create a good impression about you. Try to find a solution that would set you apart from your competitors.

3

Attract customers with new discount programs, promotions and discounts: for example, a gift to every 100 customers, a discount in the morning or evening hours, discount cards. Set up regular promotions each time using different product groups.

4

Try to lure the client with pleasant smells and sounds. For example, the smell of baking in the confectionery department, the smell of genuine leather in the shoe, weak citrus smells affect the subconscious. A pleasant sound background will also help the buyer relax and linger in the store. The music should be quiet so that customers do not have to raise their voice if they want to clarify something with the seller.

5

Think about customer convenience. If the territory allows, arrange free parking so that customers can leave their car. Make sure that all cash desks work, and the buyer does not have to stand in a long line. See how sellers behave: good service is sure to increase customer loyalty.